How does Contacts CRM Sync work?

Contacts Sync helps event and field marketers capture all of the contacts and meetings from their events and sync them to Salesforce.

Syncing Contacts between Circa and Salesforce can be set up quickly with simple field mapping and a few additional considerations.

Syncing as Leads vs Contacts

Contacts sync with Salesforce based on the "Salesforce Sync As" field on the Contact.

  • If this field is set to Lead, they will sync to the Salesforce Lead object. If set to Contact, they will sync to the Salesforce Contact object
  • Contacts in Circa belong to your Org and can be added to multiple Events and Meetings.
  • If a Contact is added to an event and the event is connected to a Salesforce Campaign, then the Contact will appear in Salesforce as a Campaign Member. This is the key step to tracking event ROI in your CRM
  • Contacts must have a Company to sync with Salesforce, whether they are tagged as a Lead or Customer

Sync Direction

Contacts Sync can only run from Circa to Salesforce. If new Leads or Contacts are added to Salesforce, they will not automatically appear in Circa. 

Additionally, if updates are made to Leads or Contacts in Salesforce, those updates will also not be reflected on the synced Contacts in Circa.

Sync Frequency

The Sync works in near real-time, so any updates made to Contacts should appear in Salesforce within a couple of minutes.

  • Whenever an update is made in an Event, Circa immediately pushes the update to the Salesforce.
  • Circa pulls updates from Salesforce Campaigns into connected Events hourly.

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